Register to Attend!
The National Pharmaceutical Council and the Personalized Medicine Coalition are co-hosting Comparative Effectiveness Research and Personalized Medicine: Policy, Science, and Business, a conference that will help better define the important interface of CER and personalized medicine and define pathways forward.
Comparative Effectiveness Research (CER) -- one of the most intensely debated topics in health care reform -- has emerged in parallel with personalized medicine -- one of the most exciting advances in medical science. This groundbreaking conference will bring together leaders from government, medicine, the patient community, industry, and academe to address these important topics. The conference will be directly relevant to ongoing policy debates about patient choice, cost containment, and medical science, and the discussion is well-timed as we continue to define how publicly funded CER will be implemented.
CER has traditionally used broad population averages as a means to compare and evaluate different treatments and health interventions. But as molecular science, health information technology, and novel epidemiologic methods mature and converge, it is vital that CER and the resulting policy incentives take full advantage of the emerging knowledge of the heterogeneity of patient response to treatment.
This conference will:
- Provide an update and analysis of government CER activities and define key elements of CER policy that will facilitate or impede the advancement of personalized medicine.
- Define the scientific imperatives associated with personalized medicine and demographically-based approaches to CER and how policy decisions can affect them.
- Examine the strategic implications of government CER policies including those pertaining to CER in population subgroups and how they may affect business models and innovation.
The conference will be held at the Ritz-Carlton, Pentagon City in Arlington, Virginia. For more details on the conference or to register, please visit the
conference website.
