NPC Chief Scientific Officer Sharon Phares moderates session at this year's Reuters Pharma USA 2022
March 16 -17, 2022 | Philadelphia, PA
Panel Session: "Your role in clearly articulating value to successfully maneuver the market landscape"
March 16 | 4:50 p.m. - 5:30 p.m.
- Ensuring access to treatment, balancing multiple stakeholders, and delivering on your social responsibility
- Developing high-impact communications to tell the value story of our industry and of your products
- Anticipating new health care market trends to make sure unmet needs are being addressed
- Indranil Bagchi, SVP, Global Head, Value & Access, Oncology, Novartis
- Nancy Ruscio-Bell, VP, Head of US Access Marketing & Oncology Enterprise Accounts, EMD Serono
- Reg Waldeck, VP, Market Access Strategy Leader, Bayer
For program highlights visit the Reuters Event website.